Kujua Academy · Digital Skills & Content Creation
Content Strategy and Campaigns
Decide what to publish, where and when, and how you will know it worked.
At a glance
Who this is for
- Who it is for
- Creators, marketers and business owners
- Level
- Professional
- What you need first
- Some experience producing content.
- Planned format
- Cohort with campaign plan
What you will be able to do
Outcomes
What you should be able to do afterwards, on your own work.
- Write a content plan around a business goal
- Plan a multi-post campaign from one source video
- Read basic analytics and adjust
The plan
What the programme covers
The planned module sequence. It is an outline of the subject, not a timetable: the schedule, the length of each part and who teaches it are confirmed when a cohort is announced.
- Audience, brand pillars and what each channel is for
- Editorial strategy, the brief and workflow handoffs
- A production calendar and batching
- Review, approvals and rights management
- Reporting on leads, retention and outcomes
- Repurposing and improving the next cycle
What you will make
The piece of work you finish with
You leave with something you can show someone, not only a record that you attended.
You submit
A four-week content calendar tied to a measurable funnel, including the approval and reporting steps.
What the assessor looks at
Feasibility, governance, consistent messaging and measurement you can act on.
How we teach
The same five steps in every programme
Understand
Learn the idea in plain language, with a real workplace example.
Practise
Try it on a realistic task, with guidance.
Apply
Use it on your own work or business.
Feedback
Get a clear review of what to keep and what to change.
Evidence
Finish with proof of what you can do, not only attendance.
What happens next
What happens if you register interest
Looking for this for a whole team instead? Corporate training builds the same material around one organisation’s own work.
Not sure this is the right one?
Every pathway in the school sits side by side, so you can compare what each one covers before you choose.